"favourite university experience moment to date" Essay

"favourite university experience moment to date" - Essay Example one written by Socrates and the other one he had written in the late 1990s and the essence of liberties and inner human understanding (Alder et al 134). I produced my notebook and pen and started to write important points that came from him. One of the enduring lessons he told us during the lecture was that the inner self was an integral component of human existence that would lead us everywhere. Prof. Gregory advised the class to always strive for internal motivation when pursuing all human endeavours such as career and love. I always consider the most favourite because after that, I started working on a project of book writing that I had always postponed for a long time. Additionally, I started believing in myself because he told the class self-confidence and self-esteem were vital instruments of excellence in the world. Before he left, he posed to the class: who does not want to be

Counselor Role in Special Education Essay Example for Free

Counselor Role in Special Education Essay My perception of the school counselor’s role in special education is that it largely mirrors the role embodied for all students, but with some added considerations and collaborations for the special needs student. My understanding is that a school counselor should be available to all students for personal, ethical, academic, career, and social advice; to listen to a student’s point of view; to deal with any mental health issues that may arise for a student; to help a student prepare for transitions; to advocate for a student in a given situation, and to whatever degree possible, teach the student to advocate for himself. A counselor must be committed to helping all students reach their full potential; but for students with disabilities and other special needs, a school counselor needs to accomplish this in the face of extra challenges. These tasks and trials are not limited to those presented by the varying disabilities of a child, but include the demands of satisfying the administrative and legal requirements of a counselor serving students with special needs. Today’s school counselor is likely to be involved in a student’s individualized education program (IEP) when one is warranted. According to the Ohio Department of Education’s Office for Exceptional Children, at least one of the IEP team members needs to be an individual who has knowledge or special expertise regarding the child. This person is in addition to the child’s regular and special education teachers, a principal/assistant principal or other senior staff member, the parents, the school psychologist, and the child (if appropriate) required to participate on the team. The school counselor, at the discretion of the parent or the school district, may be included as a member of the IEP team if they have special insight regarding the child. A school counselor will work as part of a multidisciplinary team within the school and community in aligning and providing services for the special needs student. Without yet having been exposed to a practicum or internship experience as a school counselor, I perceive this piece of the workload to be potentially delicate and complex. A parent may have a viewpoint divergent from that which is covered in the Evaluation Team Report (ETR), resulting in an extended identification process. School staff members may have contrasting opinions as to whether a child is in need of special education and an IEP, or just accommodations covered under a 504 Plan. The bottom line is that the identification team must work collaboratively, with a lack of ego, in assessing and determining what measures are in the best interests of helping the child to be successful in school. It seems that the most difficult aspect of a school counselor’s job is to find a balance in managing so many responsibilities in each given day. Responding to the unique challenges of special needs students can both intensify and complement the workload. I think much can be gained professionally, personally, and emotionally by embracing that responsibility. A good counselor should teach the special education students attending her school about resiliency, inner strength, positive identity, and a sense of purpose. In the general terms of the professional school counselor’s role, I believe that the most valuable services to be provided in the special education realm are: †¢ Individual Student Planning – communicate high expectations and help disabled students establish personal goals for each school year and their future success. Familiarize oneself with the varying learning styles of the students who have disabilities, and work consultatively with teachers to improve their performance behaviorally and academically. Be a staunch advocate for these students and their post-secondary options; help create opportunities for them. †¢ Responsive Services – implement prevention and/or intervention activities like individual and group counseling, provide referrals, facilitate better peer relations, and advocate for them. Conduct needs assessments to identify potential systematic, programmatic, and attitudinal areas for change in order to create positive environments for their learning. Assist teachers in staying on top of 504 and IEP accommodations/interventions, being prepared to troubleshoot if certain measures are not enabling student to perform optimally. †¢ School Guidance Curriculum – developing and delivering a curriculum of structured lessons to help each identified student achieve desired social and academic outcomes. A counselor could implement a student development curriculum aimed to improve typical students’ understanding of and sensitivity to their special needs’ peers. By communicating high expectations and providing support, school counselors can help students with disabilities understand that their disabilities should not be reason to limit their aspirations.

Values Essay -- Ethics, Individualism

The importance of values can not be overstated, they shape our intrinsic motivation (Kollmuss, & Agyeman, 2002, p.251). The significance of looking at values allows us to see the inter-workings behind peoples actions. Too often society sees the natural environment as something available for our use, a set of resources to be consumed(Cohen, 2006, p.13). Our system of values causes great environmental destruction, only a change in the priority of our values will allow us to counter this trend. Our western values and American values in particular are very inward looking as a country and individually. People are naturally concerned with what is immediately in front of them. They put their family above their community, their community above the country. They only deal with problems once they are backed into a corner. Elke Weber's research of a â€Å"finite pool of worry† points to our shortsightedness in the long-term(Gertner, 2009, p.2). When issues like clean air or clean water are directly threatened we are able to act if we perceive the threat to be dangerous enough. We quickly move on to what we feel are other more pressing matters, like the economy. We can see the western society model being adopted by other countries or has a goal to aspire to(Cohen, 2006, p.132). The rise of developing countries to first world states coupled with finite resources means that our quality of life as we know it is unsustainable. Western society has a history of bending the environment to suit our will. The value of convenience and consumption can be best viewed in a city like Los Angeles. For all practical purposes the city of Los Angeles should not exist; there is not a supply of fresh water large enough to support it. The city is spr... ...gement of the ecosystem will allow both ourselves and the environment to benefit; too often with the value of prosperity it is looked at a zero-sum game. In an economic sense would a business be designed to be dependent on a resource that will run out. It makes much more sense to conserve our resources in a more responsible way by relying on renewal resources. Using market system based incentives to promote environmental protection. Economic prosperity is linked to environmental quality (Cohen, 2006, p.24). The idea of cap and trade applies a market based method of controlling and limited pollution. It incorporates the value of the free market combined with pollution controls. A change in the priority of our values will allow us to fight environmental damage. Putting our health and our children's health above the false trade-off of economic well being.

Racism in “Heart of Darkness” and “Apocalypse Now” Essay

The book â€Å"Heart of Darkness† and the movie â€Å"Apocalypse Now† are two works dealing with deep issues of evil. (Beyond imperialism, because the evil of imperialism has a root. For example, crack the nut) They refer places boiling down to a discussion of racism. The Thames River as in any mythology is a source of life. At the end, Marlow comes upon Kurtz’s Intended and said, â€Å"An object of the fecund†. Also, these two works deal with how a man is surrounded by evil acts and evil minds to fight of the fire fueled by the society. They also talks about how a character is a racist, when that character clearly condemns his way of life by leaving the Congo, and confirms the ills of society by lying about them. Firstly, I think that the racism claims are overstated, in two ways. A) Conrad’s racism, such as it is, is directed not at black people as a whole but rather as Africans. I think the prejudice must be recognized as activism, or whatever the proper term is, rather than as racism. B) Conrad is critical, not solely of Africans and their way of life, but also of European culture. He’s just as anti-white as he is also anti-black. Additionally, I think that Conrad may be considered a racist if and only if you decide that the definition of racism is thinking your race is better, but I really don’t think that he could be considered a white supremacist or that he really contained a deep hatred for Africans. In fact, I don’t think that he was even that serious on his own race. It is because that overtime he describes the presence of the white imperialist or any white people in general, he describes them in a bitter, dark way. And while he describes the Africans in a sort of blunt way as natural, rustic, raw people. I also think he does it in a much lighter way. I don’t think he criticizes the way they were. I just think he is ignorant of the political correctness found in today’s society. Moreover, I don’t consider the answer is simple enough to just say one is good and the other is bad. We have to keep in mind when this book was written. In that time period the other didn’t really have much perception at all on what the African people were like. He only could go by the common knowledge of the day that wasn’t very pleasant. I don’t think that we can expect an author in that time to be a non-racist. Ever since I read that article, I have thought of the book as being pretty disturbing. I don’t know if I would have considered this book quite so frustrating. If I had not read that article, since the racism is the only part of the book that I have been able to focus on. I still think it is very well written and interesting, but it is more difficult to enjoy it, knowing that the author was so racist. Then again, I suppose one cannot expect much more coming from a story written at a time when whites didn’t know hardly anything about other races, and cultures. Ultimately, I believe that there is a definitely a strong element of racism in both Heart Of Darkness and Apocalypse Now. However, I believe that the article on ‘Achebe’ overreacts. Granted Conrad displays no respect for the African Culture, this is historical fact and granted that it is not good. It is a part of history in which it cannot be ignored, so it will never happen again stating that black people should be grateful of the white because they were the ones who got them out of slavery in the first place.

Imc Plan of Cadbury Essay

Integrated communication marketing Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness. Marketing p’s 1) Product: (Cadbury cherry is our product) Products are the goods and services that your business provides for sale to your target market. When developing a product you should consider quality, design, features, packaging, customer service and any subsequent after-sales service. 2) Promotion: refers to the act of communicating the benefits and value of your product to consumers. It then involves persuading general consumers to become customers of your business using methods such as advertising, direct marketing, personal selling and sales promotion. 3) Place: is in regards to distribution, location and methods of getting the product to the customer. This includes the location of your business, shop front, distributors, logistics and the potential use of the internet to sell products directly to consumers. Target audience a target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. (Kotler 2000)†¦ For example, if a company sells new diet programs for men with heart disease problems (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of her husband and child. A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s) and determining the target audience is one of the most important activities in marketing management. Target audience would be especially children of 5-10 ages as well as woman too Communication objectives Communications objectives include (1) creating awareness (2) imparting knowledge (3) projecting an image (4) shaping attitudes (5) stimulating a want or desire (6) Effecting a sale. Creative strategies Different creative strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. One of the most important components of an integrated marketing communications program is the message. It will be obvious that there are a myriad of ways to convey a marketing communication message. However, underlying all of these messages is a creative strategy that involves determining what the marketing communication message will say or communicate, and creative tactics dealing with how the message strategy will be implemented or executed. Planning Creative Strategy Those who work on the creative side of marketing communication often face a real challenge. They must take all the research, creative briefs, strategy statements, communication objectives and other inputs and transform them into an marketing communication message. Their job is to write copy, design layouts and illustrations and produce commercials that communicate effectively. Marketers usually hire marketing communication agencies to develop and implement their marketing communication campaigns because they are specialists in the creative function of marketing communication. However, it is important to point out that the development of creative strategy also involves representatives from the client side and other people in the agency as well as the creative staff. Media plan The process of establishing the exact media vehicles to be used for advertising. Advertising media generally include: * Television * Radio * Newspapers * Magazines (consumer and trade) * Outdoor billboards * Public transportation * Yellow Pages * Direct mail * Specialty advertising (on items such as matchbooks, pencils, calendars, telephone pads, shopping bags and so on) * Other media (catalogs, samples, handouts, brochures, newsletters and so on)

Business Continuity And Crisis Management Tourism Essays

Business Continuity And Crisis Management Tourism Essays Business Continuity And Crisis Management Tourism Essay Business Continuity And Crisis Management Tourism Essay The assignment is focused on the organisations concerns that support the economic system at the person, household, community, local, province and national degrees. However, even with this focal point, the model and rules of for net income concern crisis and continuity direction ( BCCM ) are applicable to all organisations, be they private, public or not-for-profit. Organizations exist to supply merchandises and/or services to their clients and should endeavor to keep and/restore this capableness, even in the face of extremely riotous events. Regardless of the nomenclature chosen as the rubric for organisational continuity, crisis and continuity direction or continuity of operations, continuity is a strategic duty and map for all organisations if they are to last and thrive. Catastrophes occur in many signifiers: civil ( the 9/11 in New York and 7/7 in London onslaughts ) , economic ( chemical deficits, big concern failures ) , natural ( pandemics, hurricanes ) , proficient ( Y2K, Northeast Blackout of 2003 ) . When catastrophe work stoppages, either all of a sudden or bit by bit, locally or widespread, concerns and public sector bureaus respond utilizing programs developed for exigencies. However, this is non the lone response model that should be activated. A Business Continuity and Crisis Management ( BCCM ) are besides needed to prolong the organisation as it responds to public or stakeholder demands. The Emergency Response Plans ( ERP ) halt the hemorrhage and Disaster Recovery Plans ( DRP ) mend the lesions. BCCM maintain the bosom whipping so the organisation can efficaciously transport out non merely its exigency response activities, but besides disaster recovery activities. The exigency direction system of the United Kingdom ( UK ) has faced important reforms and alterations since 9/11 in New York and 7/7 in London with the primary purpose of diminishing human casualties. The historical information over the last decennaries demonstrates the increasing frequence and menace of major catastrophes such as natural, biological, societal, technological, manmade, chemical, or environmental incidents impacting the UK. The possibility of confronting menaces and lay waste toing effects after the 9/11 terrorist onslaughts and the experience of 7th July 2005 London bombardments raise the inquiry about the preparedness of the UK to efficaciously cover with big catastrophes and mass casualties. The events of 9/11 have cast a long shadow over the universe and led to a critical revaluation of Enterprise Risk Management and Business Continuity Management. This assignment critically discusses how planetary crisis like 9/11 in New York and 7/7 in London have shaped the BCCM planning for UK organisation. It reviews the catastrophes impacting UK and the procedure of development of exigency direction policy in the state. The assignment besides describes the state s current construction of exigency direction system and discusses future catastrophe challenges. Before traveling to discourse BCCM planning for UK organisation, I would wish to explicate the term BCCM ( Business Continuity and Crisis Management ) . Business Continuity and Crisis Management ( BCCM ) The intercrossed term concern crisis and continuity direction has been introduced as a rubric for an endeavor broad strategic plan and procedure. It is necessary to include a brief treatment of the creative activity and pick of this term since much of the current literature and concern patterns use the person footings crisis direction or concern continuity direction individually and frequently interchangeably while acknowledging that they work together to back up overall concern endeavor direction. The Business Continuity Institute s Business Continuity Management: Good Practices Guidelines ( Smith, 2002 ) and the Standards Australia bill of exchange Business Continuity Handbook ( Standards Australia 2003 ) use the term Business Continuity Management as a consolidative procedure and under which multiple back uping maps, including crisis direction and concern continuity direction operate and integrates. Despite the difference in nomenclature, there is small argument in the concern continuity and crisis direction literature that crisis direction, concern continuity direction, and their supporting maps need to be exhaustively integrated in support of overall concern endeavor direction. Business Continuity Management: Good Practices Guidelines explains the incompatibility in nomenclature by saying Crisis Management and BCM ( Business Continuity Management ) are non seen as reciprocally sole although that they can the necessity stand entirely based on the type of event. It is to the full recognized that they are two elements in an overall concern continuity procedure and often one is non found without the other. ( Smith 2002 ) Business Crisis and Continuity Management ( BCCM ) , as a accepted concern plan, has evolved over the past 20 plus old ages from a engineering centric catastrophe recovery map covering about entirely with informations protection and recovery to a much wider holistic and enterprise broad back uping focal point ( Wheatman, Scott and Witty 2001 ) . Despite some paces to germinate BCCM into a profession including a widely recognized common organic structure of cognition and nomenclature, criterions of public presentation, and enfranchisement procedure, advancement has been slow and is hampered by the fact that BCCM, though by and large recognized as a strategic map, remains a discretional plan for all but the most extremely regulated concern sectors such as the fiscal sector and health care sector. Even within these regulated sectors, criterions of public presentation for all BCCM back uping maps may non be recognized and specified in sufficient item to see a truly comprehensive and inco rporate plan. As Ian Mitroff concludes from his extended research in the country of concern crisis direction ( his umbrella term for an incorporate BCCM plan ) , most concerns do non hold an equal crisis direction plan, supported by corporate civilization, single and organisational degree expertness, substructure and programs and processs to to the full understand, prepare for, and pull off the crises they may confront ( Mitroff 1992 ) . Mitroff has since updated his decisions in the 2001 book, Managing Crises Before they happen where he states that The huge bulk of organisations and establishments have non been designed to expect crises or to pull off them efficaciously once they have occurred. Neither the mechanics nor the basic accomplishments are in topographic point for effectual CM ( Crisis Management ) . ( Mitroff 2001 ) Mitroff s decisions are farther supported by the consequences of the 2001 Business Continuity Readiness Survey, jointly conducted by Gartner, Inc. Executive Programs and the Society for Information Management that found Less than 25 per centum of Global 2000 endeavors have invested in comprehensive concern continuity planning. ( Gartner 2002 ) The tragic events of September 11th, 2001 in New York and July 7th, 2005 in London and the deductions for concerns straight and indirectly impacted by the events have farther reinforced the demand for endeavor broad coordination of the multiple maps back uping concern crisis and continuity direction. Studies following the onslaughts of September 11th, 2001, such as the 9/11 and July 7th, 2005 in London, such as 7/7 Commission survey and study have engaged the United Kingdom authorities, at all degrees, in the procedure of acknowledging the duties of the private sector and promoting the private sector to take equal stairss to protect people, belongings and concern operations. Further stairss, including mandated criterions, may good follow beyond the current degree of encouragement and voluntary conformity. Business Continuity Management Business Continuity Management ( BCM ) is based on the rule that it is the cardinal duty of an administration s managers to guarantee the continuance of its concern operations at all times. It may be defined as: a holistic direction procedure that identifies possible menaces to an administration and the impacts to concern operations that those menaces, if realised, might do, and which provides a model for constructing organizational resiliency with the capableness for an effectual response that safeguards the involvements of its key Stakeholders, repute, trade name and value-creating activities. BS 25999-1 British Standards Institute s Code of Practice for Business Continuity Management BCM is an constituted portion of the UK s readyings for the possible menaces posed to administrations, whether from internal systems failures or external exigencies such as utmost conditions, terrorist act, or infective disease. The Civil Contingencies Act 2004 quirked frontline respondents to keep internal BCM agreements and, in add-on, local governments have been required since May 2006 to advance BCM to concern and voluntary administrations in their communities. While concerned with all graduated tables of resiliency, BCM is peculiarly concerned with developing Organisation-wide resiliency leting an administration to last the loss of portion or all of its operational capableness. It should besides look at lasting important losingss of resources such as staff or equipment. Because an administration s BCM resiliency depends on its direction and operational staff every bit good as engineering and geographical diverseness, this resiliency must be developed throughout the administration from senior direction to shop-floor and across all sites and the supply concatenation. The driver for this organizational resiliency is the duty the senior direction have for the long-run involvements of the staff, clients and all those who depend on the administration in some manner. Whilst it may be possible to cipher the fiscal losingss of break the most important impact is normally in damaged repute or loss of trust that consequences from a mismanaged incident. Conversely a well-managed incident can heighten the repute of the administration and its direction squad. Business Crisis Management The coordination of attempts to command a crisis event consistent with strategic ends of an organisation. Although by and large associated with response, recovery and recommencement operations during and following a crisis event, crisis direction duties extend to pre-event extenuation, bar and readiness and station event Restoration and passage. The aim of this Crisis Management Plan ( afterlife referred to as the Plan ) is to make a co-ordinated and effectual attack to a crisis state of affairs, using maximal resources and trained forces, leting the normal concern of an organisation to go on with minimum break. Crisiss that could impact your concern Depending on your concern specific fortunes, there are many possible events that might represent a crisis: Natural catastrophes for illustration, deluging caused by burst H2O pipes or heavy rain, or wind harm following storms. Larceny or hooliganism larceny of computing machine equipment, for case, could turn out lay waste toing. Similarly, hooliganism of machinery or vehicles could non merely be dearly-won but besides pose wellness and safety hazards. Fire few other state of affairss have such possible to physically destruct a concern. Power cut loss of power could hold serious effects. What would you make if you could nt utilize IT or telecoms systems or run other cardinal machinery or equipment? Fuel shortagesA impermanent deficits in fuel supply could impact several facets of your operations. In the event of a fuel deficit, would staff be able do it to work? Would it impact your ability to do and have bringings? IT system failure computing machine viruses, onslaughts by hackers or system failures could impact employees ability to work efficaciously. Restricted entree to premises how would your concern map if you could nt entree your workplace for illustration, due to a gas leak? Loss or illnessA of cardinal staff if any of your staff is cardinal to the running of your concern, see how you would get by if they were to go forth or be incapacitated by unwellness. Terrorist onslaught see the hazards to your employees and your concern operations if there is a terrorist work stoppage, either where your concern is based or in locations to which you and your employees travel. Besides consider whether an onslaught may hold a longer-term consequence on your peculiar market or sector. CrisesA impacting providers how would you beginning alternate supplies? CrisesA impacting clients will insurance or client warrants offset a client s inability to take your goods or services? Crisiss impacting your concern repute how would you get by, for illustration, in the event of a merchandise callback? Hazards Affecting UK The United Kingdom is a unitary province consisting of four states England, Northern Ireland, Scotland, and Wales. It is governed by parliamentary system, which is located at the capital, London. It is an island state surrounded by the Atlantic Ocean, the North Sea, the English Channel and the Irish Sea. The state is linked to France by the Channel Tunnel through its largest island. The entire country of the UK is 244,820A square kilometers ( 94,526A squareA stat mi ) . It has a temperate clime with abundant rainfall. Eastern parts of the state are comparatively dry. Atlantic currents, which are warmed by Gulf Stream, conveying mild and wet winters. 3.1 Hazards happened in UK Severe storms and air currents can impact most of the state for at least 6 hours at a clip. Most inland countries and parts experience storms with velocity of 55 miles per hour and blasts which exceed 85 miles per hour. The UK authorities takes serious stairss to forestall elderly, immature, and other vulnerable population casualties through public consciousness and instruction. The natural catastrophes, transit accidents have been given increased attending over clip. There have been legion ruinous transit accidents over the last decennaries. The frequence of air clang accidents, sea transit human deaths and rail route incidents have put their stigma on the UK catastrophe direction history. Some of illustrations for transit incidents and casualties are the Pleasure Boat incident of 1988 which took 56 lives, a rail clang of 1988 which took 34 lives, and an air clang of 1989 which killed 29 people and injured 70 more ( Parker A ; Handmer 1992 ) . Riots, protests and similar runs have besides been considered as incidents with important impact and amendss over the last decennaries. Examples are public violences of 1985 and fuel encirclement crisis of 2000, which caused figure of deceases, belongings harm, casualties, unpopularity and break of authorities maps. Massive fires in 1985 and 1987, the oil pollution of 1989, an oil rig detonation of 1987, H2O supply pollution jobs in 1988, a crowd crush incident of 1989, and the recent menace of avian grippe ( Parker A ; Handmer 1992 ) provide the basic perceptual experience about a broad scope of catastrophes, which have a large impact on authorities and citizens in this state. The UK authorities faces challenges of assortment of exigency state of affairss that require effectual response covering an all-hazards accent. The catastrophes and crises, terrorist act plays an of import function in the catastrophe environment of the United Kingdom. The UK antecedently was a victim of terrorist incidents like: 1 ) the onslaughts of 1987 in Enniskillen, Northern Ireland where 11 people died and 50 were injured ; 2 ) the bombardment of 1988 Omagh, Northern Ireland where 8 people died and 21 were injured ; and 3 ) the terrorist bombardment of aircraft Lockerbie, Scotland where 281 people died ( Parker A ; Handmer 1992 ) . However, since the 9/11 onslaughts in the United States and London Bombing of July seventh 2005, the cardinal authorities of the UK had to reconsider effectivity and capacity of its exigency direction response and the possible hazard and wake of terrorist onslaughts. Vulnerability in the UK The September 11, 2001 terrorist onslaughts highlighted the exposure of critical substructure to terrorist onslaughts around the universe. Since this ruinous incident, the authorities of the UK has focused on security of critical substructure from manmade onslaughts. For case, the informations of 2002 provides information that UK is runing more than 31 Nuclear Power Reactors. Therefore, the hazard that atomic reactors could be attacked is lifting. Successful terrorist onslaughts could impact non merely the population, but the encompassing environment. The release of radioactive stuffs into air and H2O would hold a long term negative side effects on environment, which would do these topographic points uninhabitable for decennaries, destroy the nature of environing sea life, and impact the economic system for future coevalss. The UK Home Office and Civil Contingencies Secretariat has hence underscored the importance of physical protection of Nuclear Power Plants against future possibil ity of terrorist onslaughts and tightened security criterions ( Moss 2002 ) . London bombardment of 2005 opened a new focal point Centre for UK authorities. Even though terrorist act is non a really new challenge for UK it requires an effectual system with the collaborative attempts of local and cardinal authoritiess to contend against it. Vulnerability of critical substructure of UK made determination shapers and authorities functionaries to reconsider effectivity of current exigency direction system. Model and Catastrophe Policy In July of 2001 Civil Contingencies Secretariat ( CCS ) , within Cabinet Office was established, and lead duties were transferred to this organisation ( OBrien A ; Read 2005 ) . The wake of 9/11 terrorist onslaughts and increasing menace of manmade catastrophes brought inquiry about the preparedness and sufficiency of the UK authorities exigency direction construction with the purpose of supplying effectual civil protection. The concern of terrorist act and constitution of effectual catastrophe response model led to structural alteration and reformation ( OBrien A ; Read 2005 ) . The Civil Contingencies Act ( CCA ) of 2004 introduced a individual model for civil protection in UK and brought new alterations to the tabular array such as replacement and updating former Civil Defence and Emergency Power statute laws. The CCA is now composed of two parts. Part 1 defines ordinances, counsel, clear set of ends, and duties for all involved organisations at the local degree. The local respondents are divided into different subdivisions and classs based on their specific responsibilities and functions. Separate 2 updates Emergency Power Act of 1920 and focuses on mos t serious exigencies and future hazard profile ( Cabinet Office 2009a ; Office of Public Sector Information 2004 ) . The nucleus alterations that were brought by the constitution of CCA can be described as: specifying the term exigency ; placing the clear boundaries, functions, and duties of all involved organisations and parties in deepness ; researching new responsibilities of local and governmental bureaus ; replacing out-of-date system of exigency powers ; and, in general, giving UK authorities runing powers in an exigency ( OBrien A ; Read 2005 ) . Organization Emergency BCCM Planning An exigency, as defined in CCA, is a state of affairs or series of events that threatens or causes serious harm to human public assistance, the environment or security in the United Kingdom ( Cabinet Office 2005: 1 ) . The possible hereafter menace of terrorist act, drugs, continuously altering demographics, fresh engineerings, and societal jobs creates capriciousness in set uping more sustainable and resilient society. Therefore, civil protection and exigency response and direction system of UK has gone through monolithic alterations and reforms. However, the overall construction of catastrophe direction has by and large remained the same with the cardinal authorities carry throughing the function of coordinator and supplying counsel, while local bureaus and authoritiess cover with and react to catastrophes ( OBrien A ; Read 2005 ) . The construction of BCCM in UK is decentralized. Most exigencies and incidents, based on graduated table or complexness, are handled at local degree with no engagement of Cardinal Government ( Civil Contingencies Secretariat 2009a ) . Local bureaus are ever the first respondents and the 1s who carry the load of exigency direction. In most instances the constabulary are considered one of the taking reacting histrions in local catastrophes. When constabulary are given the undertaking of reacting to catastrophes at the local degree, the Police Gold Commander is appointed by the local Chief Officer with the primary mission of pull offing the response. The impact of the exigencies is within the boundaries or capablenesss of local authorities, appropriate local exigency services and governments are being activated to take control of the state of affairs. However, if the incidents and exigencies are of more eventful impact and casualties, the support, engagement and coordination of Cardinal Government becomes necessary and critical ( Civil Contingencies Secretariat 2009a ) . The coordination and response of Cardinal Government, through appropriate Lead Government Department ( LGD ) , is provided when the impact grade, graduated table and complexness of catastrophes is comparatively difficult to pull off. By the engagement of Cardinal Government, the COBR is being activated to back up coordination and determination devising of LGDs ( Cabinet Office 2005 ) . The LGD or Developed Administration section is being designated, by the Cardinal Government, for overall direction and response to the incidents ( Civil Contingencies Secretariat 2009a ) . Decision Significant structural alterations, historical way of natural and manmade catastrophes, and turning frequence of jeopardies due to planetary clime alteration demonstrates the demand for and importance of effectual exigency direction system in the UK. The type of the jeopardies impacting the UK are rather legion runing from natural, technological, biological, chemical, societal to manmade catastrophes that require corporate action. The UK will go on to confront more terrible challenges in the following few decennaries. The decentralised system and construction of exigency direction enables UK to set up sustained exigency response and support. Changes and betterments, in exigency direction system, that took topographic point in the last decennary focal points on supplying more effectual an in clip response to incidents, including uncertainnesss and menace of terrorist act. While, on the one manus, concentrating on the increased natural menaces and challenges the UK will besides see the menace of intensified manmade incidents as good. The UK authorities, by set uping new bureau with exigency direction focal point, is trusting to supply successful, seasonably, collaborative proviso of support in order to cut down the possible menace to human life and belongings, and set up safe environment for future coevalss. Cardinal authorities and local governments play of import function through coaction and established exigency direction model. Since the hereafter possibility and menace of natural catastrophes is certain, the UK authorities has to be ready and prepared to confront any annihilating challenge.

Argument Essay Death Penalty Essay Example

Argument Essay Death Penalty Essay Example Argument Essay Death Penalty Essay Argument Essay Death Penalty Essay Nicole Stewart Argument essay â€Å"The Death Penalty The death penalty also known as the Capital punishment has been argued that it is merely to fulfill a desire for revenge. Also many people often questioned whether its fair or not to continue with the death penalty. Whether or not the punishment is legal, it depends upon whether or not the punishment serves a valid point or purpose of a policy. The death penalty has been going on for years, and as the years go by, many other states are starting to make the death penalty legal. I personally feel that the court system should discontinue the death penalty. The death penalty only allows us to extend the pain. It allows us to continue to blame one another, to turn against one another, to learn to hate better. Although the death penalty punishes them for what they already done, its unclear that the murderer has the same right to live as their victim. Many people says that its cheaper to send a person on death row than to keep a criminal in for imprisonment without a possibility for parole. Even though its cheaper to do the death penalty, it does not mean for the court system to decide to kill a person. Its basically doing the same thing as the murderer was doing, but its more legal. Today, the death penalty is still uncertain in many cases if its just or unjust. Should a murderer get his own life taken or should it be called cruel unusual punishment. I often wonder if the Capitol punishment is a way to get revenge for what the murderers have done to their victims, which makes me question against the constitution. No matter how the death penalty is carried out, I feel as if no man should have the power to judge and sentence another to death. Although, what the murderers has done was not right, I feel like being in prison for life is good enough punishment for them.

Down With the Five Paragraph Essay!

Down With the Five Paragraph Essay! Writing essays is a skill that will serve kids well throughout their lives. Knowing how to present facts and opinions in an interesting, understandable way is valuable regardless of whether they attend college or go directly into the workforce.   Unfortunately, the current trend  is to focus on a type of writing called the Five Paragraph Essay. This fill-in-the-blank style of writing has one main goal - training students to write essays that are easy to grade in the classroom and on standardized tests. As a homeschooling parent, you can help your children learn to produce informational writing that is meaningful and alive.   The Problem with the Five Paragraph Essay In the real world, people write essays to inform, persuade, and entertain. The Five Paragraph Essay allows writers to  do that but only in a limited way. The structure of the Five Paragraph Essay consists of: An introductory paragraph that states the point to be made.Three paragraphs of exposition that each lay out one point of the argument.A conclusion that sums up the essays content. For beginning writers, this formula can be a good starting place. The Five Paragraph Essay can help young students get beyond the one-paragraph page, and encourage them to come up with multiple facts or arguments. But beyond fifth grade or so, the Five Paragraph Essay becomes an obstacle to quality writing. Instead of learning to develop and vary their arguments, students remain stuck in the same old formula. According to Chicago Public School English teacher Ray Salazar, The five-paragraph essay is rudimentary, unengaging, and useless. SAT Prep Trains Students to Write Poorly The SAT essay format is even worse. It values speed over accuracy and depth of thought. Students are conditioned to turn out a large number of words quickly, rather than to take the time to present their arguments well. Ironically, the Five Paragraph Essay works against the SAT essay format. In 2005, Les Perelman of MIT found that he could predict the score on an SAT essay solely on the basis of how many paragraphs it contained. So to get a top score of six, a test taker would have to write six paragraphs, not five. Teaching Informational Writing Dont feel you need to assign your children school-type writing projects. Real-life writing is often more valuable and more meaningful to them. Suggestions include: Keep a journal. Many kids enjoy keeping a journal or notebook to capture their thoughts. It can be something to share with you (some teachers use journals to communicate with their students; you can do the same) or a private record. Either way provides useful writing practice.Start a blog. Even reluctant writers can become enthusiastic when writing has a purpose. Writing for an audience provides purpose. There are many options for starting a free blog and privacy features offer parents and students control over who reads the content.Write a review. Ask your kids to review their favorite books, video games, movies, restaurants -  the list is endless. Unlike most school-type reports, reviews have to be written with the audience in mind, and they have to be entertaining. They also help kids learn to express opinions and present valid arguments to the reader.Do a research paper. Give your kids essay-writing a purpose by integrating it into a history project or science topic. Let them c hoose an area that interests them and explore it in depth. Writing research papers also gives students practice in critical thinking and evaluating and crediting source material. Essay Writing Resources If you need some guidance, there are some fantastic online resources for writing essays.   How to Write an Essay: 10 Easy Steps. This hyperlinked guide by writer Tom Johnson is a particularly easy-to-follow explanation of essay-writing techniques for tweens and teens. Purdue OWL. Purdue Universitys Online Writing Lab contains sections on the writing process, how to understand an assignment, grammar, language mechanics, visual presentation and more. About.coms Grammar and Composition site has an entire section on Developing Effective Essays. Research Paper Handbook. A handy textbook by James D. Lester Sr. and Jim D. Lester Jr. The Five Paragraph Essay has its place, but students need to using it as a stepping stone, not the final result of their writing instruction. Updated Kris Bales.

The influence of leadership style on the interpersonal relationship Essay

The influence of leadership style on the interpersonal relationship between employees and employers - Essay Example This research will begin with the statement that in the view of Bagley, leadership is â€Å"the ability to guide and motivate a group of people to a common purpose.† To this end, Allen defines a leader as one â€Å"who can visualize a better world in the future and is able to convince others to join him or her on the journey.† This is to explain that leadership is all about guiding a group of people towards achieving a common goal. Leadership is needed for the growth of companies, organizations, institutions and even countries. As a matter of fact, a leader’s qualities, style, and strategies can determine to a very large extent, whether or not the people or organization he is leading will succeed or fail. In view of the importance of leaders to succeed in their leadership, however, several leadership styles, strategies, and qualities have been propounded by scholars and philosophers. Based on these qualities and strategies, it is believed that the kind of qualiti es a leader possesses and the sort of strategies he puts in place in his leadership can do or undo his group. To this effect, and based on a number of leadership strategies available in the literature, a number of interview questions were developed and administered on 5 employees in a U.S organization to find from them what they expect from their leaders. These expectations have been grouped into four themes and analyzed in terms of leadership qualities and strategies as propounded in existing literature.... Each section had two major questions. The results obtained from each employee were recorded on separate sheets of papers, after which a qualitative analysis was applied. The qualitative analysis did not involve the use mathematical diagrams, charts and tables. Rather, it made use of objective evaluation of the results in a holistic manner where conclusions on responses were taken judging from what the majority of workers without giving specific numbers as to what each respondent said. Below is an evaluation and report from information gathered in the interview as pertains to each theme. The information have been evaluated and analyzed by comparing and contrasting them to current leadership literature, some of which have been quoted in the report. The influence of leadership style on the interpersonal relationship between employees and employers There are several leadership styles but for the sake of this exercise, three leadership styles were used. These leadership styles are laissez faire style, autocratic style, and participative style. According to Legacee Management System (2011) these three leadership styles fall under the classical leadership style. According to Legacee Management System (2011), â€Å"The laissez faire style implies low control, the autocratic style high control and the participative lies somewhere in between.† Based on explanation of the three leadership styles, the employees were asked which of them existed at their in their organization. From the description of the leadership style that goes on in their organization, it was deduced that four of them pointed to autocratic leadership style where as one pointed to participative leadership

Government Essay Example | Topics and Well Written Essays - 500 words - 1

Government - Essay Example There are two systems operating in Senegal; one, the system of French law and civil courts. As you are probably aware, it is necessary to the colonization process that the framework of familiar law with which the immigrants of the colonizing country are accustomed to is quickly established in order to maintain that sense of both justice and civilization. This is very important because in an otherwise uncivilized society, such chaos and lack of law can quickly begin to work against the administrative officials charged with civilizing the land. As you are probably aware, the history of Senegal is one of indigenous populations being indoctrinated into the Islamic faith, beginning in the 17th century. Thus, the law of civilized Christianity is foreign to those indigenous peoples who possess an awareness of law; and the rest of the population that are not Muslim, have a strong code of tribal chieftain law that has long served as the parameters within they conduct themselves. In order to provide the indigenous population the necessary time to assimilate into French custom and law, it is necessary to operate two legal systems; that of the indigenous Muslim and chieftain systems, and the French system. The French law and system extends throughout the land, of course, and is applicable in those situations where if an indigenous person is keenly aware of French domination, that they will be treated according to the French law. This has come to pass within the larger cities here, although we do find that Islamic law, severe in many ways, is useful when called upon and allows us to expeditiously deal with malcontents and upstarts who would undermine the French Crown in our endeavors here. Tribal law is recognized to the extent that we pay homage to the chieftains in order that much of the labor in building roads and railways throughout the country is provided by those groups. The more intellectual indigenous, the Muslims, make excellent liaisons between

Organizational IT Related Privacy Policy Essay Example | Topics and Well Written Essays - 750 words

Organizational IT Related Privacy Policy - Essay Example In the recent past, issues related to workplace privacy and how firms address privacy, have resulted to unwanted, costly lawsuits. In order for organizations to eliminate these lawsuits, firms are monitoring employee communications critically. Worker email monitors and employee surveillance in working environment present in most cases conflicting ethical issues concerning an employee requirement to safeguard its property and itself against any liability and worker’s right to privacy. Tangible business reasoning stipulates that it is legally and ethically practical for an employer to develop a written workplace policy that comprises monitoring use of computer while at the same scope provide sufficient protections for employee privacy rights in order to survive legal analysis (Cox and Goette, 2005). Privacy has evolved to be an important element in business environment particularly in aspect related to technology and rights of employees. Privacy is freedom or liberty from unauthorized intrusion. Privacy can be attacked in four premises. The first is perverse intrusion upon individual’s seclusion. Appropriation takes place when the use of individual’s likeness or name is used for economic gains. The third premise is public disclosure of individual private facts. Lastly, false light is publicly placing or featuring individual in a false light. Most employers are faced with privacy issues involving intrusion upon seclusion (Lim, 2002). Most of employees are traditionally accustomed to using technology provided to them by employers for other purposes other than for job specifications. Therefore, this has forced many organizations to create and implement information technology-based policies that monitor workers’ email and internet actions.

Designs Essay Example | Topics and Well Written Essays - 1500 words

Designs - Essay Example Giles Colborne uses the design of small and commonly used gadgets to explain how simplicity can be used in the design. The example of the bicycle design seemed exciting to me. At first, I thought that any new design of a bicycle, whether simple or complex, should include the gearing system; Giles challenged me when he said that a design of a bicycle can be made simple by removing the gearing system and the front wheel. My excitement was lowered when he said that the design might be simple to the one designing bicycle but complex and difficult to the one using it (Colborne, 2010). His example of design made me learn that I should consider the user anytime I choose to use simplicity in any design. In his explanation on how to use the simplicity he employs four designs of a remote control; these four designs make use of organizing, removing, hiding or displacing strategy. Looking at the four designs, I was fascinated by designs which used organizing, removing and displacing strategies. The organizing strategy is a strategy everyone employs at least once a day; we use it every day to make what we have usable, therefore, this strategy is familiar to everyone. The strategy of organizing does not need extra costs because it uses what is already available (Colborne, 2010); therefore, it is low on costs. In addition, since the components of the gadget have only been rearranged, the user will not have difficulties adjusting to the new design; he or she will only need to master the new positions of the components which are placed in positions that are convenient to the user. The design that uses the strategy of removing is also interesting, there are some things which might not be useful to the user and just as we get rid of things we do not need from our houses, we can also get rid of the components that are no longer useful in a gadget. This design is challenging because of its counterintuitive nature (Colborne, 2010). However, it is quite effective in terms of cost as it does not require extra materials. This design works with different applications; it has been used in designing of products, websites, as well as mobile applications. This design is also user-friendly; the user is not going to have too many components on the gadget, which are not important for the use of the gadget. The design that uses displacing is intriguing; the user does not need to operate all the components using the remote control, some components can be displaced from the remote control to the television screen (Colborne, 2010). With this design, the user has a remote control that is more easy to use because most times the user will be scrolling down the menu and stop worrying of what each button on the remote control means. I realized that this design has been applied in designing the radio changer; the button for selecting whether to play music using CD, FM radio, AUX or USB is only one, and the user scrolls down the menu on the screen to find his or her choice at the m oment. This design makes the user feel as part of the system, and this helps him or her to know the operation of the system, and gives the user satisfaction while operating the gadget. Question 2 Isaacson in his book titled as â€Å"Steve Jobs† presents the biography of a computer revolutionist Steve Jobs. Steve Jobs’ life history is like a summary of good designs in the digital world; it describes the designs pioneered by Steve Jobs and their success, which led to the change of people’s lives and the way they do things. Through Apple, a company he headed, he was able to come up with designs such as Macintosh operating software, ipad, iPod, and iphone; with these designs the world was able to do things in a different way (Isaackson, 2011). Among his designs, iPad, iPod

Case study Essay Example | Topics and Well Written Essays - 250 words - 6

Case study - Essay Example These relationships take time to build because nothing else done prepares the teacher for the classroom set up ( Butchart Ronald E. and McEwan Barbara 32). Micky’s case requires development of interpersonal relationship with the student. Owing to the prevailing conditions at home Micky will need to be assisted by using detention. This will instill discipline also solve the problem of not doing his homework. The use of detention is for correctional process and should not be practiced regularly (Moore 419). As stated by Tauber (92), there is no single course for discipline that can be effectively applied this situation. The assertive discipline can be used to develop Micky because it encourages the teacher to appreciate the work of the student by complimenting him daily for positive deed (Tauber 92). For Mickys case, he can be complimented for completing his homework. Despite the application of assertive discipline, there is a need for the teacher to assist the student in doing homework by either tutoring, or setting times for the student to complete the homework. The case of Micky can be solved by applying both assertive and non assertive disciplinary methods to ensure that the classroom management process is maintained and

Designs Essay Example | Topics and Well Written Essays - 1500 words

Designs - Essay Example Giles Colborne uses the design of small and commonly used gadgets to explain how simplicity can be used in the design. The example of the bicycle design seemed exciting to me. At first, I thought that any new design of a bicycle, whether simple or complex, should include the gearing system; Giles challenged me when he said that a design of a bicycle can be made simple by removing the gearing system and the front wheel. My excitement was lowered when he said that the design might be simple to the one designing bicycle but complex and difficult to the one using it (Colborne, 2010). His example of design made me learn that I should consider the user anytime I choose to use simplicity in any design. In his explanation on how to use the simplicity he employs four designs of a remote control; these four designs make use of organizing, removing, hiding or displacing strategy. Looking at the four designs, I was fascinated by designs which used organizing, removing and displacing strategies. The organizing strategy is a strategy everyone employs at least once a day; we use it every day to make what we have usable, therefore, this strategy is familiar to everyone. The strategy of organizing does not need extra costs because it uses what is already available (Colborne, 2010); therefore, it is low on costs. In addition, since the components of the gadget have only been rearranged, the user will not have difficulties adjusting to the new design; he or she will only need to master the new positions of the components which are placed in positions that are convenient to the user. The design that uses the strategy of removing is also interesting, there are some things which might not be useful to the user and just as we get rid of things we do not need from our houses, we can also get rid of the components that are no longer useful in a gadget. This design is challenging because of its counterintuitive nature (Colborne, 2010). However, it is quite effective in terms of cost as it does not require extra materials. This design works with different applications; it has been used in designing of products, websites, as well as mobile applications. This design is also user-friendly; the user is not going to have too many components on the gadget, which are not important for the use of the gadget. The design that uses displacing is intriguing; the user does not need to operate all the components using the remote control, some components can be displaced from the remote control to the television screen (Colborne, 2010). With this design, the user has a remote control that is more easy to use because most times the user will be scrolling down the menu and stop worrying of what each button on the remote control means. I realized that this design has been applied in designing the radio changer; the button for selecting whether to play music using CD, FM radio, AUX or USB is only one, and the user scrolls down the menu on the screen to find his or her choice at the m oment. This design makes the user feel as part of the system, and this helps him or her to know the operation of the system, and gives the user satisfaction while operating the gadget. Question 2 Isaacson in his book titled as â€Å"Steve Jobs† presents the biography of a computer revolutionist Steve Jobs. Steve Jobs’ life history is like a summary of good designs in the digital world; it describes the designs pioneered by Steve Jobs and their success, which led to the change of people’s lives and the way they do things. Through Apple, a company he headed, he was able to come up with designs such as Macintosh operating software, ipad, iPod, and iphone; with these designs the world was able to do things in a different way (Isaackson, 2011). Among his designs, iPad, iPod

Early Italian Poetry and Woman Essay Example | Topics and Well Written Essays - 2750 words

Early Italian Poetry and Woman - Essay Example 3). Through this form of poetry, poets were able to reflect inwards to their own voice, which provided them a mode through which to discover themselves. However, the medium of the written word also enabled the separation of the â€Å"speaker from the spoken†, in which the author was able to construct an â€Å"alter ego† that could express the actual speaker’s unrestrained feelings (Holmes 2000, p. 4). This shift also marked a shift towards authorship of the autobiographical, in which the Italian poets of the middle ages utilized the written word as a â€Å"confessional self-portrait†, where the words represented the poet’s innermost thoughts on such themes as life, religion, salvation, loss, etc. (2000, p. 7). Through a critical look at selected poems by Guinizelli, Dante, and Petrarch, the central theme of love will be discussed, as it is portrayed through the character of the heavenly or angelic idealized woman. Prior to a critical reading of the poetry, a brief biographical discussion on the poets is necessary to understanding the importance of the literary genre. In several of his poems, Dante referred to Guido Guinizelli as the â€Å"father of me and father of my betters† for having founded the school of poetry referred to as the dolce stil nuovo (Lambdin & Cooner Lambdin 2000, p. 248). Born in 1230, in Bologna, Italy, Guinizelli founded the new style of poetry, which included the literary contributions of several Bolognese poets, including the prominent poetry by Dante. Unlike the Sicilian poets, â€Å"Guinizelli’s analogies, metaphors, poetic language, and concept of love reflect his effort to write not from the heart but from the head, and to analyze love and its effects† (Lambdin & Cooner Lambdin 2000, p. 248). ... 248). His most well-known poem, â€Å"Al cor gentil rempaira sempre amore† critically analyzes courtly love by emphasizing the central importance of internal integrity as the true source of nobility, rather than basing nobility on status. He goes on to compare the noble love between a woman and man to the relationship between God and the angels. Dante used the image of Guinizelli’s noble lady in his anthology of works, entitled Vita nuova, and Dante accredits Guinizelli for playing the â€Å"role of both poetic father and prophet in establishing the dolce stil nuovo manifesto as the poetic vehicle for articulating philosophic truth through love† (Lambdin & Cooner Lambdin 2000, p. 249). Guinizelli’s most famous successor was Dante Alighieri, who was born in Florence in 1265. Seeing his life-long love, Beatrice Portinari, at the age of nine served as inspiration for his entire artistic career, and the love story between Dante and Beatrice unfolds in Danteâ⠂¬â„¢s Vita nuova, which was written after (and inspired by) the deep emotional impact of Beatrice’s death in 1290 (Lambdin & Cooner Lambdin 2000, p. 118). During the political turmoil in Florence at the end of the 13th century, Dante was exiled from Florence until his death; according to Dante’s first biographer, Boccaccio, the meeting with Beatrice and his exile from Florence was the two more important events in Dante’s life which strongly impacted his artistic work. Written between 1293 to 1294, Vita nuova consists of thirty-one poems written to, and about, Beatrice, whom he viewed as â€Å"representative of divine goodness and beatitude on earth†; and it is in this anthology that Dante rejects

Leukemia Research Paper Essay Example for Free

Leukemia Research Paper Essay PART I: I personally know of a couple of skeletal diseases. I know of Leukemia, which is a type of cancer where white blood cells multiply in an uncontrolled manner, and the cause is unknown. I have also personally met someone with Leukemia, and it is not a slow-moving disease; he unfortunately died within a few years. I know of osteoporosis from the notes. It is a disease resulting in the loss of bone tissue. The cancellous bone loses calcium, becomes thinner, and may eventually disappear altogether. I don’t know if a fracture constitutes as a bone disease, but they can be Spiral, Closed, Open, or Multiple. One of the most well-known bone diseases is Arthritis. It is a disease of the joints; victims suffer pain, stiffness, and swelling of the joints. Many athletes will also show signs of Tendonitis, a disorder involving stiffness or pain in the muscles or joints. I want to find out more about Leukemia, the most relatable disease to me, and what symptoms the victims of it suffer. PART II: I am going to choose to research the skeletal disease of Leukemia, because it has personally affected me in my life. One of our close family friend’s children died of Leukemia when he was five. He had a very advanced form of Leukemia when he was born and it was a very sad time when he passed. I will more specifically be researching Juvenile Myelomonocytic Leukemia, the disease he suffered from. I am looking for treatment options, symptoms, and prevention abilities. PART III: I began my search by typing â€Å"Leukemia† into Google search and got many reliable sources. I chose a source from the Mayo Clinic that clearly defined the disease and had a brief synopsis of the disease. I also went to the Leukemia Lymphoma society’s website and found a document on the specific type of leukemia I was researching. I also searched the symptoms of Leukemia and found a good source on Medicine Net. SOURCES: http://www.lls.org/#/diseaseinformation/leukemia/jmml/ http://www.mayoclinic.com/health/leukemia/DS00351 http://www.medicinenet.com/leukemia/page5.htm#symptoms PART IV: I learned that Leukemia is a blood cancer that attacks the bone marrow and the Lymphatic system. I learned that many different types exist and treatment can be complex, depending on the type of Leukemia and other factors. I learned that Juvenile Myelomonocytic Leukemia is most commonly diagnosed in infants, much like my close friend. I didn’t know, but JMML is a very uncommon type of blood cancer and it only occurs in infancy and early childhood. I learned that symptoms can be fevers, frequent infections, swollen lymph nodes, weight loss for no reason, bleeding and bruising easily, and pain in the joints and bones. I learned that doctors diagnose Leukemia by physical exams as well as blood tests and biopsies. I learned that stem-cell transplantation could be used for treatment of this cancer. My friend had this done with the help of his younger brother, and actually went into remission for two years. I really learned a lot about this disease and have an enlightened perspective on Leukemia and its unfortunate victims.

Market Study of Berger Paints Bangladesh Limited

Market Study of Berger Paints Bangladesh Limited 1.1 Problem Background Bangladesh paint market is experiencing a good growth of 8-10% per annum consistently in the late 90s and early years of this century mainly because of a boom in real estate development[1]. Besides, this trend in growth of demand is likely to persist or may even witness an upswing in the future as the country moves from rural base to urban base project (Real estate). There is a huge possibility that paint industry will further thrive because only 39% of the target market are currently using paint and others are progressing to get into the trend of using paint instead of the traditional way of whitening their dear houses. According to the cement manufacturers of Bangladesh, the cement market is also growing at around 4% p.a., which correlates quite well with our paint market growth data. The limited growth up to now in industrialization and per capita income in Bangladesh has restricted the size of the paint market, which is currently at around Tk.755-800 crores (1.5-1.6 crores gallon s)[2]. However a good number of local paint manufacturing companies (40 organized and at least 50 more in the informal sector) have been operating in this small market. Quite a few of these companies are producing paints of internationally acceptable quality and very importantly, the installed single shift production capacity of the local paint companies is double the present local market demand. Berger, the market leader in the Bangladesh paint market, is one of the oldest names in the global paint industry. It has its origin in the year of 1706 and from then on the company is operating with strong adherence to quality and social responsibility. Initially, Lewis Berger, a German national, founded dye pigment making business in England. Lewis Berger Sons Limited grew rapidly  with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian Blue, a deep blue dye, a color widely used for many European armies uniform. Production of dyes pigments evolved into production of paints coatings, which till today, remains the core business of Berger. Today, Berger offers all kinds of painting solutions in decorative, industrial or marine segment for both decorative and protective purpose. Based on the secondary literature survey, experts opinions and consumers requirements, the broad and the specific Objectives of the research have been set-â€Å"Market Study of Paint Industry in Bangladesh†. This objective can be met by following the study methodology described in the forthcoming chapter. 1. 2 Origin of the Study As a partial requirement for the completion of the MBA program, internship program is a vital part which opens the door to gather the practical knowledge in relation with the theoretical knowledge. MBA program at University of Dhaka requires a 3 months long internship program. As an intern, I was placed in Unitrend Limited- Affiliated with McCann Worldwide. I worked for 3 months in the Unitrend Limited (Brand Division), under the supervision of Jahidul Islam, Senior Brand Executive of Unitrend Limited. As an intern of the department I was asked to assist the Brand section (Berger pints Bangladesh Limited). After consultation with my supervisor, my faculty advisor at University of Dhaka, Dr. Serajul Hoque (Professor, Department of Marketing), I decided to explore â€Å"Market Study of Berger Paints Bangladesh limited (BPBL)†. 1. 3 Objectives Based on the secondary literature survey, experts opinions and consumers requirements, the broad and the specific Objectives of the research have been set. 1.3.1 Broad Objective Market Study of Berger Paints Bangladesh Limited (BPBL). 1.3.2 Specific Objectives i. To analyze market trends market shares of BPBL ii. To Analyze competitor behavior and performance iii. To determine current satisfaction level of BPBL iv. To find out whether current products of Berger Paints Bangladesh Limited meet consumer expectations or not. v. To identify the reference group (Painters, Architectures,) influence of the customers in choosing specific brand. vi. To find out the market potential for existing products (e.g. market size, growth, changing sales trends) vii. To Assess the potential for new products that are not provided by the current paint manufacturers ( in term of New product Development) viii. To forecast new user for existing products 1.4 Approaches to the Problem 1.4.1 Theoretical Framework A pull demand is created when demand is created in the market and is the most beneficial. To implement such a strategy we have to first assess the needs of the market, judging the perception of customers and contractors and finding out new locations and convert them into new dealers so that there is more availability of the product in the market.Assessing competitor market and developing a strategy to kill or overcome competition is the second part of the report. Opening new dealers in the market will take care of this. Expanding the dealer network helps in market penetration.All the effort will be a waste if there is no demand from the end consumer of goods. Painters, contractors, advertisements, friends and family influence the end customer. So the end customer generates the main demand and Berger Paints must analyze customer satisfaction over time. A Job Satisfaction Data Form How did you know regarding the services being rendered by Home Decor? TV†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Press†¦Ã¢â‚¬ ¦..Friends †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Word of Mouth †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Others†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ We would like to have your comments on the following job details 1. Shade: Very Satisfied †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Satisfied †¦Ã¢â‚¬ ¦.. Not Satisfied†¦..†¦ 2. Design: Very Satisfied †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Satisfied †¦Ã¢â‚¬ ¦.. Not Satisfied †¦Ã¢â‚¬ ¦. 3. Workmanship of Painters: Excellent †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Good†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Average†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Poor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4. Service by Color Consultants: Excellent †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Good†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Average†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Poor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5.Overall Service by Home Decor: Excellent†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Good†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Average†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Poor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6. Will you refer Home Decor to anybody in near future? Yes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. No †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7. Completion done according to the time schedule: Yes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. No †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1.4.2 Analytical Model: 1.4.3 Research Questions Hypotheses: A structured questionnaire has been used to collect data. Multiple choice questions and dichotomous questions have been used to develop structured questionnaire. H0: There is no association between customer satisfaction (DV) and factors influencing customer satisfaction (IV). H1: There is an association between customer satisfaction (DV) and factors influencing customer satisfaction (IV). 1.5 Problem Definition Management Decision Problem 1. Is the Current satisfaction level of Berger Pints Bangladesh Limited satisfactory? Marketing Research Problem 1. To determine the factors those affect the customer satisfaction level of Berger Paints Bangladesh Limited. 1.6 Problem Variables 1. Dependent Variable To determine customer satisfaction level of Berger Paints Bangladesh limited. 2. Independent Variables Price Availability Variation in paint Variation in Shade Attractive Packet Packet Size Longibility Discoloration Swelling Powdering Thinner Requirement 1.7 Research Timeline: Activities Time (Week) 1-2 3-4 5 6 7-8 9 10 11-12 Preliminary Preparation Selection Training of Fieldwork Data Collection Data Analysis Draft Report Preparation Rerport Presentation Final Report Preparation 1.8 Limitations The study aims to explore analyze market study of Berger Paints Bangladesh Limited and find out if there is any scope for its improvement. In doing so, I have encountered the following problems: The Large sample size could detect the problems more accurately. I was unable to dedicate sufficient time to make an in-depth on such an important issue. It is quite difficult to write about an organization within 3(three) months. Heavy workload at office was one of the main barriers of this study and additional time for doing the survey could hardly be extracted. Another limitation of this report is Enterprises policy of not disclosing some data and information for obvious reason. 2.0: Literature Review The annual report of some of the leading paint companies of Bangladesh including Berger Bangladesh Ltd., Asian Paints Ltd., Elite Paints, Sagor Chemicals Company Bangladesh Ltd., etc. were studied along with whatever reports that were available. However, a good number of them were back dated and were of little use in view of the fast changing market position. Apart from the literature so far consulted, the initial phase of the methodology began with the review of relevant literature on the issues indicated under the â€Å"Top-down† and â€Å"Bottom-up† approaches as well as aspects under â€Å"Projection†, assimilation of relevant data available in the secondary sources, and then conducting a desk research. 2.1 Literature in the official website of Berger Paints Bangladesh Ltd With a view to bolstering consumer satisfaction, Berger Paints Bangladesh Limited has introduced â€Å"Berger Home Dà ©cor† on June 15, 2002 through which one can get an array of services pertaining to painting. Berger Home Decor offers two-stage services: 1. Free Service 2. Paid Service Berger Home Dà ©cor is currently offering wide range of services to its prospects and existing consumers embracing: Technical advice on surface preparation and application guideline.  · Paint selection.  · Dealer selection.  · Painter/ Contractor selection and  · Color scheme. 2.1.1 Literature on the Fundamentals of Berger India Illusions which formed a basis for BPBL Illusions †¦.†¦Report on BPIL Attachment on Illusions Syed Tanzim Rezwan, Assistant Product Manager, BPBL  · What is Illusions? An illusion is basically mentioned as ‘Designers solution/finish. It is more related to the application procedure than product. Regular products are applied with some specialized tools and in some cases with some specialized chemicals to get the desired design. As it is more related to the application procedure, Illusions is offered as a full painting solution rather than a product and that is why it is more like offering a service than a product.  · Objectives of launching Illusions The objectives are: Enhancing the brand image of Berger Value addition to the existing painting service  · Area of usage Illusions is basically a design finish. So it is more appropriate for the interior walls. Plastered walls or wooden surfaces are the preferred surfaces for Illusions use. One has to remember however, that Illusions is more like a designer finish than a protective one. So areas with exposure to high heat or water are not prescribed for Illusions use.  · Distribution Strategy The way Illusions is offered: Berger India is using their Home Dà ©cor facilities to offer Illusions in different cities. Their basic idea is to offer the painting solution through the existing panel of painters they have for different cities. 2.1.2 Literature on the Illusions Procedure as a service flow, developed in Berger India and which formed a basis for the service flow of Illusions in BPBL with some modifications; literature on client generation for Illusions through promotions by Berger India Modus Operandi Satellite Operations: BPHD/Illusions Berger India Illusions procedure as according to Berger India:  § On receipt of enquiry the Customer Support Manager will visit the site and complete finalization of the design/area of application/shades and fill into the job estimate page of the customer fact file  § The final estimate from the customer fact file is to be filled in and given to the customer.  § On customer agreeing to the job, 100% collection by means of a single current dated cheque is to be taken from the customer and a painting schedule has to be developed for the job. The cheque details and the painting schedule have to be filled into the customer fact file in relevant pages.  § On realization of the cheque, the materials for the job may be purchased from the dealer as deposited by the depot manager. Material will be issued by the dealer only against the order. Dealer on delivery of the material to the site has then to raise a bill on Berger Paints Home Dà ©cor for the material supplied and submit it along with a copy of the Material Requisitions form.  § Tools required for the job are to be signed out to the painter who has been allocated the job.  § A ‘Before photograph is to be taken of the site and on completion of the job. An ‘After photograph is also to be taken for each of the areas where Illusions designs has been applied.  § On completion of the job, the completion certificate has to be signed by the customer and following this, the warranty certificate has to be handed over to the customer along with a ‘Friendship ka faida reference booklet. Lead Generation: All of the below mentioned modes of promoting Illusions will be followed in varying mixes depenmding on the efficiency of the individual methods.  § Referrals: 10% of the job value will be paid to the referring party as referral commission Dealer Contractor Architect Interior Decorator 2.2 Literature on Asian Paints entering Bangladesh paint market -Asian Paints starts operations in Bangladesh 04 September 2002 Asian Paints, Indias largest paint company, has begun its operations in Bangladesh. The entry into Bangladesh marks Asian Paints 11th joint venture in international markets and its largest green-field venture in overseas markets. The inauguration of the operations of Asian Paints (Bangladesh) Ltd was done by Bangladesh Minister of Industries M K Anwar and Asian Paints (India) Ltd vice-chairman and managing director Ashwin Dani. M Rahman, executive chairman, Board of Investment, Bangladesh, and M L Tripathi, High Commissioner of India to Bangladesh, were the other distinguished dignitaries at the inauguration. Said Dani: The opportunities that the Bangladesh market provides for Asian Paints are immense. The experience that we have gained from operating in three out of six countries in the SAARC [South Asian Association for Regional Cooperation] region has armed us with excellent expertise to operate in this region. We would like to provide value for money and the complete range of products for the Bangladeshi consumer. He further said that low per-capita consumption of paints, vast potential to upgrade the market, limited product range, increased urbanisation and consistent GDP growth of around 5-6 per cent have been some of the reasons for Asian Paints entering into this market. Moreover, this venture will help the company consolidate its position in the SAARC region. Asian Paints (Bangladesh) Ltd is a joint venture between Asian Paints (India) Ltd, Indias largest paint company, and Confidence Cement Ltd, one of the largest cement producers in Bangladesh. Asian Paints will hold 51 per cent stake in the company, while 49 per cent will be held by Confidence Cement. A fully-integrated paint manufacturing unit has been set up and is situated in the Ghazipur district, north of Dhaka, which will service the entire Bangladesh paint market. Asian Paints will introduce the Apcolite range of products, which is its premium quality range in international markets, and the Decora range, which is its international brand for economy products. Under the Apcolite and Decora brands, many product segments will be covered in the initial phase. Asian Paints will enter into segments like interior wall finishes, the exterior segment, enamels and the wood finish segment through the above-mentioned brand names. The company will immediately introduce the concept of multiple shade choice to the Bangladeshi consumer in most of its emulsion paints. The launch of multiple shades in its Apcolite range of emulsions will provide to the Bangladesh consumer, for the first time, a wide choice of colors that was not previously offered by any paint company. The total Bangladesh paint market is estimated to be over 30,000 MT, valued at around INR 2200 million (US $45 million). The market is growing by around 5-7 per cent. The GDP growth for the country has been consistently around 5 per cent and the per-capita paint consumption is around 250 gms. The market, thus, provides high potential for growth as well as an opportunity for paint manufacturers to upgrade and expand the market. 2.3 Literature on Aqua Paints Architects Awards -Four to receive Ice Today Aqua Paints Award Shawkat Marcel Khan Four interior designers will be awarded the Ice Today-Aqua Paints Award 2007 for their works on interior design. The names of the winners will be announced during the award-giving ceremony which will be held at the Radisson Water Garden Hotel in the city on July 14. The award will be given for innovation, creativity and outstanding achievements in interior design in Bangladesh, said the organizers at a briefing, held at a city hotel on Thursday. ‘The grand prize will not be given as the jury comprising Mustafa Ameen, Nahas Ahmed Khalil and Kazi Golam Nasir did not find any design suitable for the award, said the executive editor of the monthly magazine Ice Today, Ziaul Karim.‘Each winner will receive the Commendation Award valued at Tk 25,000, a crest and a Nokia set, he added. A total of 27 designs were submitted in ‘Residential and Non Residential categories. The jury short-listed the entries to eleven designs in the first phase. Then, they visited each sites and narrowed down to four designs taking three from Non Residential category. 2.4 Literature on Home Dà ©cor Coverage and Painters In total there are Home Dà ©cor outlets in Bangladesh in total. However, apart from the specific regions where these outlets are situated, consultants and painters also travel to nearby areas and thus affectively cover a wider area as shown in Fig 2.2. The following tables and s are information gathered and organized by BPBL: Table 2.1: Painters and Contractors of Home Dà ©cor in Bangladesh Depot Contractor Painter Dhaka 15 38 Chittagong 5 14 Sylhet 3 7 Comilla 2 5 Khulna 3 8 Bogra 1 2 Rajshahi 1 2 National Total 30 76 The following tables and s are information gathered and organized by BPBL: 3.0: Methodology The methodology upon which the team undertook the assignment comprises of top-down and bottom-up approaches effected by literature review, secondary data analysis and desk research, and by conducting surveys, which after consultation with the experts yielded a pragmatic Market Analysis preceded by an overall industry situation, competitor analysis and customer analysis. 3.1 Nature of Research and Sources of Information The conclusive research design adopted is descriptive in nature. The sources of data were both primary and secondary. It involved collection of data about the characteristics of the paint market, competitors and different supply chain members. Secondary information was gathered from websites, newspaper articles, journals and annual reports of different paint companies. The design of collecting primary data from customers (end users) follows the following section. 3.2 Sample Design The sample design consists of defining the target population, determination of sample size and sampling method. 3.2.1 Target Population To collect data from customers (users) the target population is defined to be the households of Bangladesh. The country was considered to be composed of three economic zones (High, Medium and Low) on the basis of economic activities as follows: Zone 1: (High) : Dhaka, Chittagong and Sylhet Divisions Zone 2: (Medium) : Barisal and Khulna Divisions Zone 3: (Low) : Rajshahi Division. [Source: Statistical year book of Bangladesh Bureau of Statistics, 2007] As the use of paint is very much related with rate of urbanization, the divisional cities of Zone 1 were selected. However, another divisional city was selected randomly from the Zone 2 to make the sample more representative to the entire population and it turned to be Khulna city. The sole division of Zone 3 could be taken into consideration too, but after consultation with the experts, it was omitted from the sampling plan for better utilization of the resources available to the Research Team. 3.2.2 Sample Size For determination of sample size, the Research Team tried to adopt various sampling techniques. But as the ratio of house owners (who are the end users of paint) is too small to the entire population of Bangladesh, the sample size becomes very small. So, after discussion with experts and the appointing authority, the sample size per city is determined to be 100. So the total sample size of this study is 400 (100X4). The distribution of the samples are furnished in table 3.1. Table 3.1: Sample distribution Dhaka Chittagong Khulna Sylhet Total End users 80 80 85 85 320 Dealers/Retailers 10 10 5 5 30 Painters 5 5 5 5 20 Architect/Developer 5 5 5 5 30 Total 100 100 100 100 400 3.2.3 Sampling Method Systematic sampling method was adopted for selecting samples. Households were considered sampling units and owner of the household was considered sampling elements. The holding list of City Corporation was used as the sampling frame. The frame was divided by the number of samples required to determine the sampling intervals. Then the first sample was selected from the first sampling interval following simple random sampling and then the rest of the samples were selected from subsequent sampling intervals as usual. If a household was found ineligible then the next adjacent household was considered the sampling unit. For conducting the surveys on the channel members, samples were selected based on judgment. The fieldwork was carried out during the period of May 28 to June 10, 2009. 3.3 Instrument and Scale for Data Collection Structured Questionnaire was used as the instrument of data collection. Five sets of questionnaire were used for customers, dealers, retailers, painters and developers respectively (Provided in the Appendix Section). Questions set in the questionnaire were worded with simplest form possible. Rank order scale and 5 point Likert scale were used in these questionnaires. In each questionnaire, at least one question was set as an open ended question to reveal the thoughts of the respondents regarding paint industry of Bangladesh. After preparation of the questionnaires, they were pretested using a small size of sample taken from Dhaka city. The reliability of the questionnaires was judged from the result of pretest. Coefficient alpha was used as a measure of internal consistency check for the questionnaires. 3.4 Field Survey Field Survey procedure was used to collect data from the primary source. The bases covered include customers (end users), dealers, retailers, painters and architect/developers. Furthermore, a panel of experts was consulted including experts in Chemical Engineering, Civil Engineering, Architecture, Marketing, Economics and Supply Chain Management. A brief list of the expert pool is provided in the appendix A. The purpose, information coverage and other requirements of the study were further reviewed and finalized after consultation by the Research Team with the Unitrend management. Obviously the study was national in nature and the sample size was large enough to be representative of different segments. The steps involved in conducting survey were including sampling design process, questionnaire preparation, fieldwork, and data preparation and analysis. 3.5 Fieldwork and Supervision The fieldworkers were trained thoroughly for carrying out the surveys effectively. The training included as to how to select respondents, introduce themselves to the respondents, ask questions, provide reinforcements to the respondents, record the responses etc. Fieldworkers were students of Department of Marketing from the Faculty of Business Studies of University of Dhaka. A member of the Research Team supervised the fieldwork. He monitored the activities of the investigators very closely, provided them support and motivation, and in some cases, took part in the field investigation. 4.1 Berger Paints Bangladesh Limited: An Overview Berger, the market leader in the Bangladesh paint market, is one of the oldest names in the global paint industry. It has its origin in the year of 1706 and from then on the company is operating with strong adherence to quality and social responsibility. Initially, Lewis Berger, a German national, founded dye pigment making business in England. Lewis Berger Sons Limited grew rapidly with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian Blue, a deep blue dye, a color widely used for many European armies uniform. Production of dyes pigments evolved into production of paints coatings, which till today, remains the core business of Berger. Berger Paints started its sailing into the sea of Bangladesh from pre-liberation era, to be precise in 1950. In Bangladesh the major milestones of Berger Paints are given below: 1950 Started operation in Bangladesh by importing Paint from Berger UK 1970 Establishment of Chittagong Factory 1980 Named as Berger Paints (BD) Ltd. from Jenson Nicholson (JN) 1991 BMRE in Chittagong Factory 1995 Establishment of Double Tight Can Manufacturing Plant 1999 Establishment of Most Modern Sate-of-the-Art Paint Production Plant 2002 Construction of own building for the Corporate Office in Dhaka 2004 Establishment of Powder Coating Plant * Owns Corporate Office located in Dhaka * 2 Factories at Dhaka and Chittagong * 7 strategically located Sales Offices throughout the whole country. * A wide distribution channel reaches the whole country with a network of more than 1500 dealers 4.2 Vision and Mission of BPBL Berger emphasize highly on the ethical commitment to produce benchmark quality product. 4.2.1 Vision â€Å"We shall remain as the benchmark in the Paint industry by being an innovative and technology driven Company consistently delivering world-class products ensuring best consumer satisfaction through continuous value added services provided by highly professional and committed team.† 4.2.2 Mission â€Å"We shall increase our turnover by 100% in the next five years. We shall remain socially committed ethical Company.† 4.3 Area of Operation Berger Paints operates in three broad segments of the paint industry. 4.3.1 Decorative Paint * The objective is to beautify the surfaces with protection from corrosion and erosion * This business category mainly targets household segment offered to the consumers through a dealer network constituting major revenue earning business area of BPBL. * Products fulfill the aesthetic value of the consumers. 4.3.2 Industrial * Tailor made products to cater to the specific needs of customers. * Products give protection to the surfaces in extreme situations like severe hazardous environment, high temperature, movement of heavy materials and machinery etc. * Direct marketing approach is being used to promote the Industrial Coatings * Main customer groups: Garments Factories, Chemical Plants, Fertilizer Manufacturing Plants, Consumer Durable Manufacturing Plants etc. 4.3.3 Marine * Products are being offered mainly through direct marketing approach. * Dock Yards, Bangladesh Navy, Passenger Ships are the main user groups. * Market is mostly concentrated in Dhaka and Chittagong. 4.4 Manpower Structure It is consisted of more than 300 employees of whom about 160 are general workers and the rest are White Collar employees. These employees are working in different factories and depots of the company. The positional hierarchy of the company is as follows: 1. Managing Director 2. Director 3. General Manager (Executive -1) 4. Executive -2 5. Senior Manager 6. Manager 7. Assistant Manager 8. Officer (i, ii, iii, iv) / Management Trainee 4.5 SWOT Analysis The SWOT Analysis of Berger Paints is presented below: Strengths * Corporate image as pioneer in paint industry and one of the leading paint companies of the world * Wide distribution network * Rich experience on Bangladesh Paint Market * Presence in all major segments of the market * Strong financial base Weaknesses * Insignificant presence in the international satellite channels * Perceived as premium priced company at semi-urban and rural market * Higher dependence on large dealers * Consumers knowledge gap about paints painting system Opportunities * Growing market * Utilization of positive corporate * image for corporate diversification * To popularize economy products at remote market Threats * Fierce competition in the Bangladesh market * Credit-driven market * Strong command of few dealers in the market through sub-dealer * Unethical and corrupt practices by the local companies * Low priced imported products are entering due to trade liberalization 5.1 Existing Situation The paint market of Bangladesh comprises primarily with urban consumers as the rate of construction and decoration in urban areas is very high compared to that of the semi urban and rural areas. The mix of consumers in paint market encompasses with 80% urban consumers along with 12% semi urban as well as 8% rural consumers ( 5.1). The demand in the market can be categorized into 4 broader segments based on use Decorative, Industrial, Marine and Automotive paints. Decorative products are the used in households for beautification of buildings and interiors. This is the biggest among all segments. Industrial products have mainly two types of uses industrial raw materials and protective or maintenance. But in spite of the dual use, the segment is only 8% of the total demand. Demand for marine products are only 5% and for automotive paints, it is even lesser, only 3%. A detail of the product demand is endowed in 5.2. Decorative produ